At Ilex, we’ve been monitoring the top #news stories in the #B2B #tech and #telecoms industry, to keep you up to date with the latest trends and developments.

This week, we’ve looked at stories featuring Facebook, Accedian, Analysys Mason, TIM, Eutelsat SA, Google, Zella DC, Ericsson, Nokia, Vantage Data Centers, Fujitsu, Trend Micro, Djibouti Telecom and Inmarsat.

The stories cover topics including #5G, #fibre, #security, #broadband, #cloud, #datacentres, #IoT and #cables.

Here are our highlights: https://bit.ly/3DIUrgJ


Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain customers, establish brand identity, and improve return on investment (ROI).

According to HubSpot, 82% of marketers report actively using content marketing in 2021, up 70% from last year. This comes as no surprise as it provides ways of establishing presence, increasing engagement, and leading to new business.

We’ve put together 5 reasons why your B2B business should adopt a content marketing strategy: https://bit.ly/3Avhk5a


At Ilex, we’ve been monitoring the top #news stories in the #B2B #tech and #telecoms industry, to keep you up to date with the latest trends and developments.

This week, we’ve looked at stories featuring Ingenu, Phantom Space, Digicel Group, Orange, Telstra, Nokia, TDC NET, Toshiba, TikTok, Ofcom, NTT, Google, I Squared Capital and EXA Infrastructure.

The stories cover topics including #IoT, #subseacables, #broadband, #carriers, quantum metro #networks, #renewableenergy and Network-as-a-Service (#NaaS) solutions.

Here are our highlights: https://bit.ly/3FsafGj


The traditional hub model for global Public Relations is outdated and not fit for purpose for #B2B #tech and #telecoms companies. It is an approach that is out of step with B2B organisations that themselves are not bound by territories and can offer global solutions to prospects. …


There are many channels that B2B businesses can use to connect with their target audiences. However, being on the right ones are key. Utilising the right channels will help you promote your services, products and build up your brand identity to an audience that matters.

The aim is to produce original content and use multiple channels to promote it instead of booking traditional advertising, such as a banner on a website. Using original content saves time, and in addition to paid media and inbound marketing, can drive more inbound leads.

We’ve put together our three recommendations to getting started with channel advertising: https://bit.ly/3uBs153


At Ilex, we’ve been monitoring the top #news stories in the #B2B #tech and #telecoms industry, to keep you up to date with the latest trends and developments.

This week, we’ve looked at stories featuring MEF Forum, Hexatronic, Ford, Nokia, AngloGold Ashanti Colombia, Ofcom, ORCA Computing, DeepMind, Liberty Latin America and América Móvil.

The stories cover topics including #APIs, #datacentres, #5G, #electric vehicles, #broadband, #submarinecables, #hacking, #quantumcomputing and artificial intelligence (#AI).

Here are our highlights: https://bit.ly/3kXUPS1


Should your B2B business be using email marketing in 2021? According to HubSpot, there are 4 billion daily email users, with 64% of small businesses using email marketing to reach customers. Email marketing has many advantages- it can leverage sales, generate new customers, and help in customer loyalty and retention…


At Ilex, we’ve been monitoring the top #news stories in the #B2B #tech and #telecoms industry, to keep you up to date with the latest trends and developments.

This week, we’ve looked at stories featuring CityFibre, Orange, Prime Data Centers, Intel Corporation, Allot, EOLO S.p.A., Africa Data Centres and Nokia.

The stories cover topics including #fibre, #internet, #bitcoin, #mobile, #datacentres, #cybersecurity and #5G.

Here are our highlights: https://bit.ly/3u8ARGX


Looking back at previous years of Capacity Europe, the event alone has seen over 2,500 attendees, with last year hitting 4,200 virtual attendees. At events this large, businesses have the opportunity to identify and connect with potential customers and reinforce relationships with existing customers. The challenge, however, is to first create your brands presence and get your company heard.

If you need support to prepare for the event, we can help. We’ve been supporting B2B tech and telecoms businesses for more than a decade in inputting marketing and communication strategies into their operations to accelerate growth, communicate innovation, and create momentum.

We’ve put together our 4 top tips to make sure your presence is heard at Capacity Europe 2021: https://bit.ly/3EzxCNK


At Ilex, we’ve been monitoring the top #news stories in the #B2B #tech and #telecoms industry, to keep you up to date with the latest trends and developments.

This week, we’ve looked at stories featuring Vertiv, Three UK, Virgin Media O2, Apple, Neustar, Inc., ColoHouse, Google, Colt Technology Services and Schneider Electric.

The stories cover topics including #acquisitions, #roaming charges, #5G, #hacking, #fraud, #subseacables and #datacentres.

Here are our highlights: https://hubs.li/H0XxP5h0

Ilex Content

Content Marketing for Tech and Telecoms. Clients in Asia-Pac, Middle East, Africa, Europe and the US.

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